Deonte Mack Director of Sports Performance | Eastern Michigan Athletics Website
Deonte Mack Director of Sports Performance | Eastern Michigan Athletics Website
Eastern Michigan University (EMU) has announced the launch of its NIL Store, powered by Campus Ink. This initiative aims to provide officially licensed merchandising opportunities for EMU student-athletes, allowing fans to support their favorite athletes directly through purchases.
The store is part of EMU's Influencer exchange and offers a platform where Eastern Michigan fans can contribute payments directly to student-athletes. The Eastern NIL Store will continuously onboard new athletes and develop custom merchandise drops. All items available are officially licensed by EMU.
Each athlete’s digital locker room features core products with personalized names and numbers where applicable. The NIL Store, trusted by over 10,000 student-athletes and 100 schools nationwide, ensures high-quality apparel and top payouts for athletes on every sale.
Fans are encouraged to visit the Eastern NIL Store at nil.store/eastern-michigan to purchase gear ahead of the 2024-25 academic year.
Campus Ink expanded into the Name, Image, Likeness (NIL) space in 2021 with backing from Mark Cuban. The company was founded in 1947 at the University of Illinois and reimagined in 2015 with offices in Chicago and a production facility in Urbana, Illinois.
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